Blog | G&G Digital


What’s news at G&G

Our best, most effective work is always a result of a respectful collaboration between our clients and our passionate teams. Add to that the clarity of a smart brief, shared purpose, insightful data and actionable strategies and the outcome is work we want to show off.

Today’s discerning customers have high expectations from the brands they choose to associate with.

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share.  

An online presence is essential for all businesses, no matter the industry. However, being online doesn’t mean anything if your customers or potential customers can’t find you.

There's a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression.

Gen Z is the generation after Millennials, born between 1997 and 2010.

Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic.

Consumers are changing—they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products.

Today’s customers want it all—excellent service, quality products and solutions, and brands that engage with them in a relatable manner. 

Shopping has always been a social activity.

For many Internet users, buying a new product or service starts with an online search query.

The nature of advertising shifted drastically over the last year.

Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations to pivot to digital.   

Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution.

For businesses to remain competitive, it’s essential they adapt to the way employees work and learn, by providing the necessary tools to keep them informed on how to use new processes or updated technology.

The COVID-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus.