OVERVIEW
Experienced and passionate SEO/PPC specialists who are results-driven, numerate, analytic, and passionate about digital. An individual who is up to date with paid search advertising trends, techniques, and industry related software. Understands how to implement and manage paid search on digital platforms.
RESPONSIBILITIES AND REQUIREMENTS
- Develop paid search strategies to satisfy and exceed clients goals
- Collaborate across digital planning teams for cross-channel, integrated marketing solutions
- Create and manage campaign operations designed around client objectives
- Campaign budget management and bid optimisation
- Analyse performance and build client optimisation recommendations on a regular basis
- Work with analytics tools and internal resources to ensure astute reporting and implement enhancements
- Coordinate, plan and optimise campaigns and implement activities in an integrated manner Monitor results and performance and prepare strategic analysis of campaign activities with agency and client teams
- Google AdWords certified, an expert in web analytics tools
- Minimum three years’ PPC experience at a reputable search agency
- Expert understanding of conversion optimisation