Four powerful reasons your business needs more video
There's a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression. Research shows that 84% of consumers make a purchase based on watching a brand or business video. What’s more, your customers are consuming a lot of videos––the average consumer watches video content for about 100 minutes every day.